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- Sleigh Your Bay Area Creator Economy Networking & Why Gen-AI Won't Steal Your Lunch
Sleigh Your Bay Area Creator Economy Networking & Why Gen-AI Won't Steal Your Lunch
Discover the latest Bay Area Creator Economy news! From AI demo nights & panel discussions to creator meetups, stay informed about events, stories, and job opportunities.

Hello, Bay Area Creator Economy! Welcome to the third issue of our new biweekly newsletter, your go-to destination for the latest events and developments you should know taking place in the San Francisco Bay Area’s creator economy.
If you’ve received this newsletter, then you are either subscribed or someone forwarded it to you. If the latter – and you want to subscribe, get it HERE and follow us on LinkedIn.
🗳️ Election Day today in the United States likely has many of you distracted so we hope you will find this issue to be a nice reprieve from the non-stop coverage.
🎉 We are excited to announce that we have locked in our first annual community holiday party: Thursday, December 19th, at Dovetail’s San Francisco office. Please RSVP by Sunday, December 8th, to attend.
📛 The busy events season continues inside and beyond the Bay Area:
SAN FRANCISCO
10/24: Top food creator My Nguyen co-hosted a very special YouTube Creator Collective with renowned chef Randy Wilkes and YouTube’s events team at Google’s San Francisco campus and invited the following local Bay Area creators to join her for an exclusive, intimate, in-person cooking tutorial to cook the dumplings from her new cookbook: our co-founder Cassandra Bankson, Kiki Quesada (kikizcosmeticz), Emmanuel Duverneau, Emily Lee, Rachel Lee (eatsbyrachel), Susanna Yu (smellylunchbox), Tinymakesthings, Audrey Hopkins (audity), Jina The Gorgeous and Randy Lau (madewithlau)
10/28-10/30: Our co-founder Monica Khan joined a panel discussion at TechCrunch Disrupt organized by Nick Borenstein, GM of The Webby Awards, to discuss chronically online culture with fellow Bay Area residents David Mogensen, VP of Global Marketing at Uber, and Margaret Johnson, Chief Creative Officer at Goodby Silverstein & Partners.
From left, Nick Borenstein, Margaret Johnson, David Mogensen, and Monica Khan at TechCrunch Disrupt in San Francisco, CA.
10/28: Our co-founder Rachel Masters attended an AI demo night on October 28th organized by Bay Area resident Priscilla Lau of Kiswe. You can read all about her experience attending and what she learned in this issue’s main story.
LOS ANGELES
10/28-10/29: Monica joined Cassandra to attend the first-ever Forbes Creator Upfronts In Partnership With Walmart Creator, which Cassandra kicked off as the first creator to present their story and get interviewed on stage. East Bay-based creators My Nguyen and Joy Ofodu also attended and My also took the stage.
Cassandra Bankson at the inaugural Forbes Creator Upfronts In Partnership With Walmart Creator in Los Angeles, CA.
💡 Finally, we highlight upcoming events inside and beyond the Bay Area, select news stories relevant to our community, and hot Bay Area-based jobs.
Let’s dive in!
– The Bay Area Creator Economy Community Team
From Demos to Dreams: The Future of AI Video Is Ours to Create
Rachel Masters, Contributor
From left, Will Selviz, Manuel Sansily, and Priscilla Lau in San Francisco, CA.
Demo nights are a great Bay Area tradition, giving us a chance to learn while gaining a glimpse into the future. Thanks to Priscilla Lau of Kiswe, we gained a better sense of what's possible with gen-AI at her AI Demo Night with Runway. Many of us fear AI will "eat our lunch," but this event hosted at Mux in SF offered clarity.
I left thinking that “the future of video is going to be beyond exciting!" However, we're still a few years away from mainstream creators fully embracing gen-AI video platforms like Runway, Luma, and Pika. Simon Sturmer, a San Mateo-based engineer, demonstrated his attempt to create a gen-AI video from a bedtime story, highlighting current challenges:
Most gen-AI platforms only produce short 5–10 second clips
Maintaining consistent characters or images across clips is difficult without advanced "training" skills akin to coding
User experience needs significant improvement to match the "text prompt to video" promise
Will Selviz and Manuel Sainsily screened their short film Protopica, which they created using OpenAI's Sora, showcasing the potential of AI in filmmaking. The short film explores themes of cultural preservation, belonging, and empathy and has become an interactive digital art installation.
So what does this mean for those of us working in the Creator Economy? Gen-AI video is in its early stages, and we still have the power to shape how these new platforms are developed and used. We look forward to exploring this opportunity with you as a community in 2025!
Upcoming events
Inside the Bay Area
NOVEMBER
November 1st - 8th
#DateWeek SF, a series of events hosted by your favorite bars, restaurants, athletic clubs, social clubs and more. Shout-out to Paloma founder and Bay Area resident Luba Yudasina and her team for curating all of this!
November 9th - 10th
Hack for Social Impact, 9:30am - 6:30pm, San Francisco
November 13th
Gen Battle SF: Make A Short Film with AI Tools, 5:30-9:30pm, San Francisco
November 20th
Social Media Creators & Influencer Meetup San Francisco #2, 6:30-8:30pm, San Francisco
DECEMBER
HOSTED BY THE BAY AREA CREATOR ECONOMY
1st Annual Community Holiday Party
Get ready to jingle and mingle at our first annual holiday bash! 🎅🏽🕎
Date: Thursday, December 19th
Time: 6:30-9:30pm
Location: Dovetail’s office, 660 Market Street, San Francisco, CA
Whether you're a solopreneur or part of a large company, everyone deserves a "fun corporate holiday party" so come celebrate with your friends in the Bay Area Creator Economy community.
Expect festive vibes, creative connections and holiday cheer! Stay tuned for more details coming soon.
We are looking for sponsors so we can add some fun flair to our event – please email [email protected] if you are interested ✨✨
RSVP by Sunday, December 5th, to attend.
Beyond the Bay Area
NOVEMBER
November 6
FounderMade Executive Summit, Los Angeles
League Of Originals - LA Summit, Los Angeles
Karat x Othership: Guided Breathwork + Sauna + Bath, 12-1:15pm, New York City
November 9th - 10th
Consumer AI Hackathon, London
November 11th-14th
WebSummit, Lisbon. This conference includes a New Media Track featuring digital platforms, originality, and ownership. Our co-founder Jim Louderback is hosting the stage and will hold an Inside the Creator Economy meetup at Catch Me Lisboa on Thursday, November 14th, from 7:30pm until 9:30pm for drinks and a beautiful view over the bridges and harbor. RSVP here!
DECEMBER
December 13th - 14th
Creator Conf, virtual event
Have an event you’d like us to include here? If so, please send the event URL to [email protected].
Community News
Forbes released its annual Top Creators 2024 list to showcase the top 50 social media stars based on their “estimated gross earnings, follower counts, engagement rates, and entrepreneurial activities”, including Bay Area creators Mark Rober (#7) and My Nguyen (#48) (Forbes)
TechCrunch Disrupt 2024 in San Francisco has come to an end – check out this live blog for the rundown on the highlights from the panels, news from the show floor, and updates on the competition leading up to the winner of Startup Battlefield 200 (TechCrunch)
The latest edition of the Creator Economy Hiring Trends Report by Creator Economy Jobs reveals that the United States is still the epicenter of the industry, with San Francisco enduring as the most common home base for creator economy companies (Tubefilter)
This is the first presidential election where a majority of Gen-Z is eligible to vote, and Bay Area elections officials and influencers are getting creative to reach them (ABC7 San Francisco)
Sonoma-based South Asian content creator Kamana Bhaskaran joined "Good Morning America" earlier in October with a recipe for rose ladoo in celebration of Diwali (Good Morning America)
Jobs
Director, Strategic Operations and Chief of Staff – Creative Product Group @ Adobe (San Francisco)
Chief Financial Officer @ Medallion (San Francisco)
Software Engineer @ Twitch (San Francisco)
Head of Growth Marketing @ HeyGen (San Francisco)
Senior Content Strategist, Help Center @ HoneyBook (San Francisco)
Have a job you’d like us to include here? Send the job posting URL to [email protected].
Are you interested in contributing to the community or sponsoring an event?
Email us at [email protected]